Two childhood friends with a penchant for writing clever pop anthems sharpened by a rock ‘n’ roll edge, RUMRS started to get Los Angeles talking in 2016.
Trading Boston for Southern California, the boys—Perry [vocals] and Max [guitar]—began stirring up a buzz with packed shows at the Whisky A Go-Go and other local hotspots. Simultaneously, they linked up with the likes of producer Lee Miles [Rise Against, Puddle of Mudd] and engineers Mark Needham [The Killers, Imagine Dragons, Elton John] and Brian Malouf [Madonna, Pearl Jam] to cut their forthcoming independent debut EP. Recorded at Sonic Ranch Studios in El Paso, TX, it’s almost like they’re holding on to a secret that’s ready to spread...
“When you’re in high school, you hear rumors all the time,” says Max. “People talking about secrets is a big thing. It’s controversial, but it’s also really attractive and sexy. We love that element.”
“Nobody wants to spread rumors, but everybody wants to hear them,” adds Perry. “We want to make music that has the same effect.”
The friends tap into a chemistry they discovered 10 years ago upon meeting at a summer music camp. They’d go on to form a high school band and tour the East Coast before Max headed West and invited Perry to join him in 2016. Putting roots down, the two-piece immersed themselves in writing, honing their chops together.
“We wanted to bring something different to the table,” Max goes on. “Live, we get a little more rock. The songs are catchy, but they’re edgy at the same time. It was important for us to strike that balance.”
“They’re pop songs, but they have a message behind them,” Perry continues.
The first single “Euphoria” struts from an arena-ready beat and snappy riff into an unshakable and undeniable falsetto-driven refrain. Mixed by Manny Marroquin [Kanye West, Rihanna, Sia], it’s the perfect introduction to their sound.
“It’s literally about having a good time with someone and describing that person as euphoric,” the singer reveals. “You’re finding pleasure and a good time in someone else—whether it’s sexual or not. It tends to be sexual though,” he laughs. Elsewhere, “Reckless” builds from a sweeping synth into an overpowering and anthemic chant cheering on, as Max puts it, “people on the outside or who feel like they’re on the outside.”
Ultimately, these RUMRS have the potential to be shared for a long time to come.
“When people listen to us, we just hope they have a good time and want to dance,” Max leaves off. “We’re super into this and having a blast. We want that to come across.”